Training Industry based its selection to the 2025 list on criteria including:

• Variety, depth, thoroughness, and quality of program and service offerings for sales training
• Market presence, brand visibility, innovation, and impact in the sales training market
• Caliber of client portfolio and customer relationships
• Business performance and growth trajectory

“This year’s Top 20 Sales Training Companies are driving innovation with AI-powered coaching, immersive simulations and data-driven insights,” said Jalen Banks, market research analyst at Training Industry, Inc. “By leveraging adaptive learning, just-in-time enablement and cutting-edge technologies, these organizations ensure sales teams stay ahead of evolving buyer expectations and market demands.”

The post Richardson and Challenger named a Top 20 Sales Training Company appeared first on Challenger Inc.

PREEYA VOSS, VICE PRESIDENT OF SALES AT BETTERUP

What is your name and role?

My name is Preeya Voss and I am Vice President of Sales, North America, at BetterUp.

How long have you been in sales?

I have been in sales for 17 years. I started as a sales development representative at the Corporate Executive Board (CEB, now Gartner), calling into sales executives.   

What are the characteristics you look for if you’re hiring a new salesperson on your team?   

Every organization is different in what they prioritize; for example, BetterUp is a mission and values driven company so there are strong themes of this in our interview process.

There are a couple of core things that are important to me in any sales organization. The biggest is self-awareness. It’s something that you have to be very intentional to assess and measure during the interview process. I think it’s very important, especially in this new hybrid world that we’re living in.  

Additionally, I look for individuals who are curious and eager to learn with a beginner’s mindset. In today’s environment, change is the only constant, and if you’re able to approach your work with an open mind and fresh perspective, that’s where the magic happens—both for customers and your growth goals.

When you made the shift from independent contributor to manager, what did you do to prepare yourself? Did you read books? Did you talk to folks internally? Did you get external coaching or guidance? What did you do to feel prepared for that role?   

The first time I stepped into leadership, I was woefully unprepared, as I believe every first time manager is. The first development feedback I received was to read more books on sales, so I’ve definitely leaned into that (including the Challenger Sale!).

I’m a huge advocate for coaching and mentorship at any stage of your career; there are insights/strategies that I worked on with my first coach that I still tap into today. The lessons are just as relevant today as they were when I was in my first manager role.

What is it about leaders that you admire?   

I’ve been fortunate to work for some incredible leaders who have modeled the right behaviors. I admire how they communicate with the team, how they foster community, how they’re authentic, how they create a safe space and drive accountability to do great work. What’s most impressive are the leaders that operate with grace under the most challenging circumstances.

This is the challenge I give to every individual who is interested in exploring leadership. Think about yourself on your worst day. Go to that headspace where you’re not motivated, you’re frustrated, you’re on the edge and thinking, “I don’t want to do this anymore.” Go to that place now and imagine you have a team of people looking up to you for direction. How are you going to operate in that moment?

We can all talk about ourselves at our best: when you’re winning deals, when you’re at 140% of quota, when the company’s doing well. We all can do that. It’s those moments of adversity that really expose who is an inspirational leader.

What advice would you give to women who want to get into sales leadership?   

Negative self-talk is detrimental, especially if you’re the only woman on a leadership team. We are all self-conscious. We all have our doubts. But, you can’t let that negative self-talk dominate how you show up. You’re in the job for a reason. You’ve earned this and it’s okay to make mistakes. That’s all part of learning.

This self-judgment or lack of self-confidence made me doubt myself a lot. I’d leave meetings and think, “Did I sound like a total idiot?” or “Why did I just say that?” or “What are they going to think of me?” These days, that’s an internal narrative I work hard to keep at a minimum.

Of course, I can’t turn it off completely. But when you beat yourself up, it doesn’t allow you to focus on the things that are impactful. You just kind of spin in those moments.  

You’re better off shifting to think: “I’m in this role, what impact can I make?” instead of, “I’m in this role and what do others think of me?” If you can lean into that confidence, there’s power in those positive affirmations.  

One thing in your control is your mindset. If you can say, “It’s going to be scary, but I’ve got this,” there’s a lot of power in that.   

The post ChallengeHer Series: An Interview with Preeya Voss appeared first on Challenger Inc.

For a decade, we’ve been the global leader in training and consulting to help our sales and service clients win the moments that matter. And with a pedigree like this — the best-selling books The Challenger Sale, The Effortless Experience, and The Challenger Customer — it would be tempting to rest on our laurels. But we haven’t.

From the beginning, we’ve been committed to growing and evolving, putting our customers at the center of everything we do.

All along, we’ve stayed true to our values: Authentic Collaboration, Bold Thinking, Lifelong Learning, and Uncompromised Quality. This fearless commitment to our values and clients has led us to a brand refresh that more accurately reflects who we are, what our customers need, and where we plan to go.

With this in mind, we recently refreshed our Challenger logo! Our evolved visual identity is a confident, modern take that reflects our incredible growth and agility. And the timing of this rebrand is opportune; we’ve got incredibly exciting announcements coming soon!

We’ll be rolling out this new identity over the new few weeks – so you might still run into our old vintage logo “in the wild”. We hope you’ll react as we do – with fondness for what got us here, anticipation for what’s to come and, ultimately, a large amount of “Wow! This new logo really is so appealing!”.

Please feel free to drop us a line and share your thoughts on our new look!

I’m so immensely proud of all the work done by so many to create one of the most successful sales and service approaches in the world. Thank you for being a part of our story, and I am so excited to be on this journey with you.

The post CEO Statement on the Challenger Rebrand appeared first on Challenger Inc.